Tuesday, August 24, 2010

The fairy tale ends

The fairy tale family  - golf god, blonde beauty, and two adorable children - made for the media and subject of public adulation, is over.  Now divorced, Tiger Woods and Elin Nordgren will still try to meet their parental duties, but the image of the perfect modern celebrity family has shattered. 

The career of the golf god is also in doubt as Tiger struggles to perform at any level near his past performance. His recent play has been far from the super-human heroics on the course that used to fascinate us.  Instead we overdosed on media coverage of his extra-marital sex life to the point of wanting to hear no more.

A very unhappy ending to the fairy tale of Tiger Woods - from child prodigy to Number 1 Golfer in the World for the best part of 10 years.  The image that allowed him to become the the most highly paid athlete by advertising sponsors is also shattered and unlikely to be rebuilt.  Maybe Donald Trump has the best suggestion  - just change the sponsors to products that appeal to chauvinist, sexist, drinking, partying and gambling men (in addition to golfers) and forget the family-oriented role model.

The next chapter of this tale will aslo be fascinating to follow. 

Let's hope it ends better than the last.   

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